Swimming In It

Letting our directors loose can only lead to great things. Chris Parton took up my challenge of letting his dark humour run wild to shine a light on something being ignored - the state of our waters in the UK.

Swimming In It is a parody of the great British travel advert shining a light on the horrific levels of sewage being pumped into our seas, rivers and lakes by UK water companies.

The hardest part of shooting this was actually finding locations that we could safely put our talent in the water without hospitalising them. At the same time, we did not wanting to falsely advertise that the locations we used were at all dangerous to tourists.

We thank Mark Bonnar & the whole team for getting behind a much needed message to our water companies here in the UK.

David Reviews - 4.5/5 stars

1.4 Awards - Longlist