It is rare for a product to do what it says on the box. “The product does the talking”, directed by Claudia Lee, showcases Remescar’s eye cream that stays true to its promise and does exactly that. 

Applying the title of the campaign literally, the brief was to use the actual sounds of the product to create an ASMR soundscape throughout the ad. No dialogue or music, just the sounds of the product being unboxed, applied and the reactions of the results. The other defining factor of the brief was that the results needed to be captured in real time on camera with no VFX enhancements. 

Claudia worked with Rachel Scott and the team at Harbor to create the ASMR sound design that ensured the product took centre stage. This was coupled with a complex casting process that focused on natural, real women, having to make sure these women met the target audience criteria, and crucially that the product worked on their eyes as promised. 

We packed a full day into an atmospheric former artist’s studio in London, capturing the 20s TVC, before-and-after stills, and a suite of social assets. A signed-off animatic was crucial in order to juggle three content streams, and the schedule allowed for little flexibility because once the cream was applied, eyebags were gone and there was no going back.

Through meticulous production planning and Claudia Lee’s assured direction, the campaign delivered an elevated product demonstration grounded entirely in authentic, real-time results.